Individual / Group Fractal

There seems to be a deep fractal pattern in behavior of an individual vs an individual as part of a group. We can see this from particles on up. A hydrogen atom by itself has different behavior characteristics than the same atom as part of an H₂O complex. Can we then fractally generalize this to: and individual person's characteristics / behavior pattern is different when that same person is part of a group, tribe, organization, nation, ...